Let’s Discuss Why Local SEO Is Important

While it’s safe to say most people understand what SEO is at this point, even if they don’t understand it fully, we’d wager that most people assume SEO is a singular term. I’d also wager most people assume there’s just one single ranking system and everyone is trying to climb it. If you clicked this, you most likely know that it’s not true and there’s multiple types of SEO, local being one of them. So the question of the day why local SEO is important, and we’re going to answer that. We’re going to explore that and I’m going to answer with my favorite thing in the world, statistics.

Did you know that 88% of smartphone users who perform a local search visit or call a store within a day? In fact, local information is sought in approximately 46% of all Google searches. 

Whether you have one or five hundred store fronts, a solid local SEO strategy is essential for attracting more customers. Take a look at my favorite 15 local SEO statistics to understand how important SEO is to your small business.

Why Local SEO Is Important

15 Statistics That Prove Why Local SEO Is Important For All Businesses

  • Local information is the subject of 46% of all Google searches.
  • Local searches result in purchases in 28% of cases.
  • 78 percent of location-based smartphone searches result in an offline purchase.
    Over the last two years, searches for “near me” or “close by” have increased by more than 900 percent.
  • In 72 percent of cases, consumers who conducted a local search visited a retailer within five miles.
  • The first page of local search results will be chosen by 92 percent of searchers.
  • By 2021, global retail online sales will total $4.5 trillion.
  • Using mobile location-based coupons can increase mobile revenue by 99.16 percent.
  • 70% of consumers will visit a physical store as a result of their search results.
  • 61 percent of mobile searchers are more likely to contact a local business that has a mobile-friendly website.
  • Mobile devices will have a $1.4 trillion impact on local sales by 2021.
  • Within 24 hours, 88 percent of mobile searches for local businesses result in a call or visit.
  • According to 97 percent of people, consumers learn more about a local business online than anywhere else.
  • Search engines are used by 4 out of 5 people to find local information.
  • Advertisements tailored to their city or zip code are desired by 72 percent of computer or tablet users and 67 percent of smartphone users.
  • Only 7% of non-local searches resulted in a sale within a day, whereas 18% of local smartphone searches resulted in a purchase within a day.

Read More About Local SEO

Want to pay something else to do the work while you watch Netflix?

We truly believe everyone can do SEO and we’ll go to the grave saying so, but we also believe that outsourcing the work you don’t want to do can be one of the smartest moves in business. If you want to outsource your SEO we have SEO Done For You services for any budget. Even if your website is beyond the initial optimization, we have Monthly SEO Done For You too. We have proven results and an unmatched work ethic and we’re ready to take your website to the next level. 

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